DURING THE TOWN MEETING
12:30 As people gather and the Celebrative Interlude begins the ICA
INTERLUDE Staff will again need to check that things are flowing smoothly.
Listed here are the crucial check points.
LINE The buffet lines are moving quickly 80 people do not have
to wait for their food.
FOOD The food is being replenished.
ENTERTAINMENT The entertainment is off to a good start and everyone can
see and hear.
As preparation for the afternoon workshop, which is soon to begin,
the worksheets with the final challenge statements from the morn-
ing's work need to be distributed to Guilds A, B, and C This
should have been carried out by the workshop leaders, but a check
WORKSHOP here before the afternoon talk begins would not be unhelpful.
Check also to see that the workshop leaders have their new work
sheets posted for the afternoon and they have a clear picture of
the task and procedures for the afternoon, including sending their
finished work as soon as possible to the reproduction area to
1:30 During the talk, check on the readiness of the workshop rooms for
TALK the afternoon session. The rooms should be straightened and tidied.
WORKSHOP Chairs may have to be added or removed as needed for significant
ROOM CHECK increases or decreases in attendance. Ashtrays should be emptied
and new wallsheets hung. Fresh air will help to eliminate smoke
and any bad odors.
Check also with the food enablement staff to see that the distribu-
tion of the afternoon snack to the workshop rooms is taking place.
2:00 As the afternoon workshop begins a typist can be directed to begin
WORKSHOP typing the list of participant names from the registration blanks
and the fiat of contributors to the Town Meeting. These form
the final pages of the Town Meeting Report to be printed for parti-
cipants to take home. After checking to see that the afternoon
workshop is launched and going well, instructions can be given
for the typing of the morning's work and the preparation of page
headings for the work of the afternoon. Check with the emcee
relative to the closing plenary.
4:00 Check to make sure that the afternoon'a work is coming in on time
PLENARY and is being expeditiously moved from the typing to the redupli
The closing act of the Town Meeting is now in the hand a of the local
emcee. The crucial task of the ICA staff at this point is to see
that the Town Meeting report is printed, collated, bound, and in
the hands of the Town Meeting participants as they leave.
Please brine or send immediately to Centrum the following:
1. Evaluation form 2. Check for 9600 3. Ten or more products 4. Four Scribes books 5. Registration forms 6. Newspaper articles about the Town '1eeting 7. Pictures
MORNING OF THE TOWN MEETING
The task of Saturday morning is to perform the final
gestures that will make~this Town Meeting a happening. Final touches
need to be made on the set up and decor of the facility. Roles
need to be rehearsed and finessed. By the time the doors open
for registration everyone and everything needs to be in place.
Check these spaces for adequate set up:
1. Town Meeting Hall
2. Workshop rooms
3. Registration area
4. Coffee and donut area
5. Ashtrays located in all areas
6. Bathrooms are wellsupplied and tidy
Check these spaces for decor:
1. Outside the building
4. Any lounges or setting are as used by the Town Meeting
6. Food service area
7. Production area
Check with the following personnel to make sure that
their role is clear and things will flow smoothly:
1. Emcee 4. Registration leader
2. Hosts Mostess 5. Food service leader
3. Workshop leaders 6. Person who will be doing
the first talk
TOWN MEETING, WORKSHOP WALLSRFFT DESIGNS
There are 6 printed wallsheet pieces which are desiRned
to be assembled according to the needs of the workshops. The pieces
are as follows:
1 =~Z 1
The diagrams show the worlcsh~p movements for which
wallsheets are needed, the total number of assembled wallsheets
required for the 4 guilds and the pieces which are used to construct
each finished wallsheet. The labe]s included on the diagrams should
be included in small print in the upl~er left hand corner of the
wallsheets for easy identification.
lmRKsTTnp I: TTIF. PRF, ;FNT cJlALLrNcFs
I. F`RAINST()RMING SOCIAL ISSIIF.S T'r. WRITING CRALLF.NC,F STATFMT NTS
l _ _ _ _ rc l., s'C f s ~ ~ ' ,ru'
~ ~ 1 ~ r~ I
3 sheets x 4 guilds = 12 5 statements x 4 guilds 20 total
linRKsTlop II: TTIF. PRACTICAT. pRnposAT~s
I. 13RAINST()RMIt~G II. CRnSSC.F.STAl.TINC, IV. 1^1RITINC PROPOSAL
SOCIAL Rl:SP()NSFS SOCIAI, RF.SPnNSF,S STATT'MT'NTS
. ~r~ ,.' .. .;. _
, r ^,: ~ ! ~ .r; ~r,,~, L A! ARE^|
. :: 1. ~3 . f2
2~ tc~t~l sheets ~ sheets ~ stntements x ~ q'~il.1s Ir,
lioRKsJ1np: T IT NF,W STnRY
I. Tell ing II. Singinp, III. Creating TV. Producing
The The The he
| 'it or. ~ | 'onl, ~ | 'iymbol | Drama ~ l
The Town Meeting has two workshops: Morning (I) and Afternoon (II). The task
of Workshop I is to articulate the basic economic, political and cultural challenges
facing the nation. The task of Workshop II is to create the basic proposals for
effectively meeting and dealing with the challenges.
Both morning and afternoon worshops have a prelude, four movements and a post
lude a total of 110 minutes. The basic dynamics are as follows:
(1) The two workshops begin with singing, a brief context and reflective
conversation that begins to focus the group's mind on the task.
(2) The first basic step in each is an individual and corporate brainstorm
designed to get out the basic data with which the group will be dealing.
(3) The second step is the key one in each workshop. In the morning, the
second step is the plotting and clustering of issues on the social process
triangles. In the afternoon the second step is the crossgestalting of prac
tical responses to the challenges.
(4) Thethird step in both workshops is individual work (guided by the work
shop leader) in which basic data for the challenges (morning) and proposals
(afternoon) is created.
(5) The fourth step in the workshops is the writing of the final challenges
and proposals in small groups.
(6) Both workshops end with a guild reporting and reflecting session.
All four guilds articulate economic, political and cultural challenges in the morn
ing. During the noontime interlude these challenges are distributed so that during
the afternoon Guilds A, B, and C write proposals for the economic, political, and
cultural challenges respectively. Guild D creates a story, song, symbol and slogan
of the nation and its people.
REPRODUCING, THE TOl~T MEFTTNG REPORT
The Town Meeting Report ("take home" document) of any
Town Meeting, will consist of these pages in sequence:
1. The Cover (with the Symbol and the Slogan)
2. The New Story
3. The Economic Challenges
4. The Political Challenges
5. The Cultural Challenges
6. The Proposals for fleeting the Economic Challenges
7. The Proposals for Meeting the Political Challen~es
8. The Proposals for Meetinp the Cultural Challeng~s
9. The ,Tew Song
10. The Town Meeting Particlpant Tist]
11. The Town Meeting Participant T.ist ~ nllml~er of
12. The Town Meeting Participant l.ist ~ pP>'eS
1. Set up a production area somewhere near the meetinp,
hall, preferably in a place visible to participants and easi]y
2. .\ssi~n . production coordinator who could devote
his f~lll time from 1:00 p.m. to the close of the Town Meeting
to the pro(lucinp, of the report.
3. Coordinate the process so that typinp and procluction
of the challenges from the morning's workshop as well as the participant
and contrThutors lists are typed and printed during the afternoon
workshop. Typing of the proposals, story, song, slogan and clrawing
of the symhol are to be done as snon as each of these products
are completed cluring the afternoon workshop.
4. Make sure a scribe is assigned for each guild.
The scrlhe is responsible for getting the finished product in
clearly written anll lahe]ed form to the production coordinator
as soon as possihle ancl nefore the close of both morning and
5. Arrange for 24 peoPle from the enahlement
team to he typists Jurinp, the afternoon session. In any case,
it is hest to ask the guilds to plan to type their own products,
and so to send a tynist with their work to do that.
6. Check ~ll prodlletion m~terials 1lrl~lr to thl event. l.oolc at p.1~,,f' (~9 for the complete list.
TARR FORCF. WORK
At this point in the evening, the shift is made to
task forces. There are two arenas of work that have been dependent
on the arrival of ICA staff in order to be completed. These become,
therefore, the basic work of the evening and early morning. (While
the local sponsor may have additional task forces assigned to
other arenas such as food prep or publicity, these are not the
direct concern of the ICA staff.)
The two arenas are:
FACILITIES SETUP AND DECOR
The setup and decor of the main Town Meeting Hall,
3 or 4 guild workshop rooms and other public and enablement areas
as well as orchestration of all details and practice including
talking through the script with the local emcee.
WORKSHOP LEADERS TRAINING
The training of four local workshop leaders to lead
four guilds in the morning and afternoon workshops.
While one member of the ICA staff trains the workshop leaders, the other guns the facilities setup and decor and talks through with the local emcee his role in the Town Meeting.
1. Menu _
2. The setup of the buffet (is the setup adequate to feed
200 people in 10 minutes?)
3. Coffee and donuts during registration
Snacks during workshops
4. The schedule for serving food
5. Trash disposal model
1. Is sound equipment ready for music during informal
2. What is planned for the Interlude?
How long will it last? (it should last approximately
4. Is it all set to go? (i.e., Have all the necessary props and equipment, including sound, been obtained?
GENERAL PRACTICS CHECK
Begin the practice check by finding out who's who in terms
of the leadership roles and the particular enablement guns.
Next, receive a brief statement of progress and plans
on each area to familiarize the group with the practicular details
of the event.
Note: At this point depending on the time workshop leaders
may pull aside to hegin their training session.
Upon arrival, the ICA staff will be met by the local
sponsor. Before settling in, it would be helpful if these three
things could go on:
1. A Tour of the Community, during which the ICA
staff court be briefed on the overall geosocial and demographic
makeup of the community, including the relationship of the
Movement to the community, if pertinent.
2. A Tour of the Town Meeting Facility, to get a
general feel after the space, accoustics and layout of the building,
in order to plan the setup.
3. Preliminary Checking on Enablement Models, materials
and equipment for implementing the evening's work and the next
_ _ ,
1. Any questions from preparation sheets. |
2. Sufficient decor mounted to fill the Town |
Meeting space. I
3. Enough Town Meeting materials on site to |
cover anticipated attendance.
4. Workable enablement models and backup models.
5. Sufficient troops ready to implement the evening
and the next day's enablement tasks.
6. Local emcee selected and notified to be at briefing
7. Local workshop leaders notified to be at btleflng
and training tonight.
8. All enablement leaders notified to be at briefing
9. Keep in mind that the last chance to purchase ~upplle~ befor~ the morning is probably bewteen now and when th' ~toree close In `~ few houre.
GOING TO THE TOWN NEETING
Take with you:
2 Black baga containing:
1 Decor Packet (unless previously sent) containing: 5 sets of Town Meeting quotes 16 Blank Trianglea
15 Town Meeting Logo Posters
1 Leadera Pack containing:
10 Leaderahip Manuala
FINAL PITONE CRECK
Before the onsite preparation and setup for Town MeetinR '76 begins, a final check on basic arrangements is done over the phone. Listed below are the specific checkpoints~and basic data that the assigned ICA staff will need to know before arrival:
One principle responsIhilitv of TCA st~ff is the
overnil orchestration of the Town ,feetinp event. The m~nv nr.nctical
details nnd arrangements which must he coordinated nre more smoothly
done with the wisdom nnd experience of mllltinle Town Meetings.
This involves fncilitntinp the set up, traininp nnd contextinp
th~ various lenders of the Town '!eetinp.
This manual outlines procedures for the two T~A st~ff
for the entire 44 hours or more ns they work with mown veeting
FrTrlav eveninp begin.s tilr~ intense, harr1 work
of settinP un the Town Meetin~ faci]itv, traininf ]nenl nennlr
tn learl the workshops, anrl arl~iinr, finer ssn anr1 nrer isinn
to thr~ carrying out of learlership anr? nnaFtement roles. Tt
is also the time when raponrt Is eestahl isher? with the core
of loca1 personnel that wi 1 I hrin? nff this Tnwn Meetinrr.
In the mirlst of the har~l work of preparing for
a Town Meeting that has r~onP on ovrr th'~ last few week.s or
months local neonl n have prohahiv asker1 thems~1vn`; a numbr
r of tir~es what thi.s Town Mfetinp is all a~r !t ~ .'erv often,
they have ma~ire their contril~ut.nn ul~lf~;~. ;~'
li r very little ahout the Town `~neting pro ject hi~yonrl
their co~ munity. To a variable cle?ree they are dependent
on the ICA staff to communicate the hrf adth aurl r1enth of the
prolect in its entirety anrl thn nartirular :4etaiTs of the (perhaps
very longawaiterl) ·?ay that stan~s hefore thf?rr .
Following is a sample 4x4 that will nrovir1e images for the brief orientation to the Town Meetin~ project ancl the rlay ahear1 that, together with thf' ~ ocal (:rounrling Conversation will prope1 neonle into the evnnin"
The purpose of this conver.s.ntion is to prounr1 the Town Meetinr staff in the particular local situation ancl to create a staff
that will operate o~lt of a common context.
1. Ilhat peon] e am' cominr'? Descrthe them.
2. 1lhat are their expentntions in 1ife?
3. Why err thry rnming to tl,f l~own Meetinr?
4. 1~1h.,t err thr issurs a1~o''t whIc11 they are concerurrl? (national, loca1)
S. l~hat are thr qfnsitivf arr~as?
fi. I hat ~ln we net `1 to ~uarr1 apainst?
7. 1.lhat nre the r~ossibir nitfa11s?
R. l~hat is tl~e stvif that nereriq to he portrayr
1. FOR REGISTRATION: 2. FOR THE WORKSHOPS:
250 Nametaga 2 dozen ret or blue
marking pens ~ broad tip
Pencils or pens
5 rolls meaking tape
250 Reglatration Forma
3. FOR THE REPRODUCTION OF THE TOWN MEETING REPORT:
4 to 5 typewritera (with the aame face)
Duplicating equipment and suppli es to print 1500
impresaiona in 15 minutes
10 reama of paper
1 dozen atencila
23 ataplera and staples
Central to the task of setting up and decorlng ~.
~e T own Meeting facility is an accurate image of the dynamics
and rlow of the Town Meeting event. The common corporate space
that holds the focus of the day is the To~n ~,s~ing
Hall or main room. In that space the Town Meeting be, ~
~s >~ds. There also the Interlude, very much like a r:c~u,~.~;
~ y ~.crlic, ta7~`es place. It is the gathering place for the
otal Town ';.eetlng and the place where the great event that t..e
lay is is _~learsed. The space needs to be dramatically exciting.
The workshop space, nearby or adjacent to the Town
Meeting Hall, is the place of toil, of the hard work of building
a practical vision and plan over agalns~ ' ~~
1rhese rooms need to be spacious, welllighted, aii~ to work.
The entrance and registration a~e;~ are h~ participants'
first encounter with Town Meeting '76 and need to be attractive
and invite interest. ~
Don't forget to check in the setup and decor of the Town Meeting, a plan for the ha Ll~~y~ ~brr:o~Ds and enablement areas as well
WORKSHOP LEADER'S TRAINING TASK FORCE
1. Gather in a relatively private space with workshop lee dera
INITIAL for all Town Meeting Workshops and sing a song. Talk
GATHERING through flow of the Town Meeting event. Paaa out materiala
and lay out training ~e~ ion format.
2. Broadly describe the workahops in terms of their intent and
the general flow, (challengea morning, propocala after
noon, including story, 4 guilds). Explain the rational con
BROAD struct of the three workahopa in terms of the prelude,
OON$EXT postlude, 4 movementa and times. Context the parallel con
struction of the workbook and the leaders manual, allowing
time for individual atudy and use of charta.
3. Talk through prelude, 4 movementa, and postlude deacribing
time and troop organization, focusing on the plotting and
CHALLENGES clustering procedurea. Anawer any queationa and make any
WORKSHOP general suggeations as to ahort Courses ~ contexta, ainging,
4. Talk through prelude, 4 movementa and poatlude deacribing
time and troop organization, focuaing on the crosa
PROPO&ALS gestalting procedures. (Suggest that story leader study
WORKSHOP individually.) Answer any questions and give any general
hints and suggest group could prepare individually while
you talk with Story Workshop leader.
5. Meet with Story Workahop leader and talk through procedures
focusing on the orchestration of the workshop in terms of
STORY group flow and timing. Talk through apecial role of story
WORKSHOP workshop participants in the final Town Meeting Plenary and
give any general hints. (poetry reading, production, etc.)
6. Explain the role of scribes, production procedures, and work
ahop materials, giving any necesaary practical hints and
CENERAL guidelinea. Talk through the bealc image and atyle of work
CUIDELINES ahop leadera. End with a aonR and send out to lndlvldual
DURING THE TOWN MEETING
9:00 Final checking and briefing can continue while registration
REGISTRATION is going on. Make sure that the registration setup and
CHECK troops are adequate to handle the actual flow of people
9:30 If poasible, it is helpful for the ICA staff to be present
PRELUDE at the opening preliminaries in order to get a feel after
who's present and the mood of the group as a whole.
10:00 This is the time to do a final check on the workshop rooms
TALK and to see that the setup is adJusted to the actual number
WORKSHOP ROOM of people who are registered. This may entail pulling out
CHECK or adding tables and chairs.
MORNING SNACK Check with the food enablement staff to see that the distri
CHECK button of the morning snack to the workshop rooms is taking
10:30 After the morning workshop has begun and all seemsto be going
WORKSHOP well, The ICA staff needs next to put his (their) attention
CHECK on seeing that the Luncheon Interlude preparation is underway
and is progressing in the desired direction at an adequate
rate of speed. Specific checking would need to go on relative
the food preparation
the setting up of the buffet
the tidying and the setup of the room
the specific time the workshops will break
the emcee, relative to the arrival of additonal local dignitaries
the setup of props or equipment for the entertainment
the arrival of entertainment personnel
CETPnRATI Trr. Pn~TT.t,0~
It has heen a s~rent day, a day to remember. Fveryone
is tired and vet it seems that there are words to he said,; deeds
to he celebrated and some ~esture toward ushering the dav into
the ranks of s?reat days in history to be made. Tf this is the
experience of the TCA staff and the sponsors, then some k.ind
of a celehration, formal or informal is called for. At anv rate,
a general dehriefinp of all those who narticinated directly in
hringing off the Town Heeting (i.e., local sponsors, enahlement
staff, TCA staff) nnd nnv others who were rurlolls enouph to linger
on is in order.
For this activity, it would he helDful if the snace
were discontinl~ous from the space that wns occupied all day.
The particular setting and rnhrics are left un to the local sponsor.
The IrA staff will want to condllct a reflective conversation
with the grotlpl Singing and the claiming of promises would he
appropriate activities as a nart of the evening's agenda. Following
is a sample conversation that could he aclapted or used as is:
llhat scenes from the day to you remember?
I'hat did VOTI overhear people saying?
llhat surprised you ahout the day?
[that most excited VOTI ahout the day?
TThat hannened to people today?
'1hat most excited you ahout the day?
Tlhat is the significance of thiR day?
TIow will (the local community) he altered as a result of this day?
Tlow will the nation he altered as a re.sult of tnis day?
l~at do VOII see in the ftltnre out of this haDpening?
T]hat is the next step?
AFTER THE TOWN MEETING
CLEANUP AND RESET
Cleanup can be accomplished very quickly and
with a celebrative air. The relaxed, yet intentional style which
hen set the tone for the day needs to continue. These are the
1. Facility reset (Per previous arrangement with
the management to the facility)
2. Kitchen restored
3. Decor carefully removed and handed over to the
Town Meeting materials need to be gathered up, sorted
and packed for several destinations.
1. Local equipment and supplies
2. Regional materials
3. ICA packet (to be p mmptly forwarded to Chicago)
4. Scribe's notebook for each guild with morning
and afternoon work carefully recorded
5. 10 printed Town Meeting Reports
6. Registration triplicates (one for each participant)
By the end of the day Saturday, the ICA staff will
need to have these additional items to forward to Chicago in hand:
1. Local news clippings about the Town Meeting
2. Information on how to obtain copies of photographs
or their negativea
3. Quotes by participants written or on tape
4. Advocacy/endoraement letters
5. Check for $600.00
THE LEADERSHIP MANUAL:
Requesting Participation in
The American National Committee in Support of Town
The American National Committee in Support of Town
Meeting '76 is a group now forming to advise and oversee Town
Meeting '76, a national project involving one million Americans
in delineating challenges and devising proposals for the nation's
future through a series of five thousand oneday meetings
throughout the country.
Those invited to participate in the Committee will
be asked to advise and oversee the administration of this unique
project which is designed to enable Americans in all walks of
life to create a practical vision for the future of the United
Committee membership entails:
Willingness to lend your name and that
of your organization in the form of a letter of recognition of
the significance of the project.
Discretionary aid and any practical help
that might be considered appropriate.
Delegation of a liaison person with whom
the Town Meeting staff may be in contact from time to time.
Advice and particular expertise in the
administration of this project in its actualization through the
Suggestions of other persons of broad
social concern who would help the project in the various locations
where programs are held.
This proposal is to request participation in any
or all of these ways as deemed appropriate to your work, organization
and concern for an authentic way to effectively implement a celebration
of the Bicentennial that would be a worthy legacy for future generations
of American citizens.
Town Meeting '76 is a program officially recognized by the American Revolution Bicentennial Administration. It was conceived and developed By the Institute of Cultural Affairs, 4750 North Sheridan Road, Chicago, IL 60640.
TOWN MEETING '76 PROJECT
NATIONAL COMMTTTF.F. nF 76
1. Four National Sponsors
2. Ten Million Brochures
3. Inclusive Funding Scheme
4. Three Million Dollars
5. Signal Project Endorsements
6. New Marketing Brochure
7. Commemorative Program Workbook
8. National Promotional Campaign
9. Extra Staff Enlistment
10. Project Credit Scheme
11. Extended Actuation System
12. Sponsor Support Networks
13. Comprehensive Marketing Strategy
14. Automated Mailing System
15. Project Control Office
16. Materials Distribution System
17. Project Ticketing Agency
18. Regularized Project Support
19. Leadership Training Institute
20. Weekly Newsletter Interchange
21. Computerized Retrieval System
22. 76 Committee Meeting
23. Meeting Followup Scheme
24. Project Publicity Office
25. Promotional Materials System
26. Executive Office Space
27. ARBA Presentation Ceremony
National Promotion Campaign: making it possible for
every American to know that Town Meeting '76 is happening,
and to generate grassroots support for the entire project
and its individual Town Meetings.
Project Publicity Office: setting up and running
a fully equipped Town Meeting '76 publicity office in order to
respond effectively to the developing promotional needs of the
Promotional Materials System: developing a system
by means of which appropriate promotional materials are created
and distributed as required by the project.
Weekly Newsletter Interchange: providing reports
of the various Town Meetings, new directions in the project and
emerging practical insights to all those who have had contact
with the Town Meeting '76 project or individual Town Meetings.
Project Control Office: tracking the project's progress
across the country, scheduling individual Town Meetings, and insuring
that a broad crosssection of the population ParticiDates.
Computerized Retrieval System: programming and access
for a system to hold and retrieve all data from all Town Meetings
in a form suitable for pulling them together at the end of the
Automated Mailing System: computerizing the list
of all those who have had direct contact with the Town Meeting
'76 project so that they may receive whatever mailin~s are available.
Materials Distribution System: providing the means
to assure that each local Town Meeting has all the insession materials
needed, as well as providing for an adequate reorder system
for promotional materials.
Project Ticketing Agency: planning, implementing and coordinating the travel arrangements and ticketing for all Town Meeting '76 requirements.
MATFRTAT.R AR ~NA
Inclusive Funding Scheme: setting a project budget
and raising the necessary administrative and research funds to
meet the Town Meeting '76 project demands.
Extra Staff Enlistment: acquiring the services of
clerical, executive and administrative personnel for various planning,
recordkeeping and other functions necessarY to the Drodect.
Three Milllon Dollars: raising $3 million for support
and administration of the Town Meeting '76 project, especially
for "frontend" monies necessary to launch the
next phase of the project.
Regularized Project Support: establishing means of
procuring sustained support from firms willing to offer product
and services backing to the Town Meeting '76 project on a regular
Project Credit Scheme: evolving the credit potential
of the project for its longterm financing, and implementing
appropriate deferred payment schemes for ~oods and services needed
Sponsor Support Networks: engaging support from existing
networks already equipped to offer various services, funds or
goods to particular Town Meetings on a national or regional basis.
Commemorative Program Workbook: arranging for the
design and production of a Town Meeting '76 workbook which would
serve as a longlasting memento of the Bicentennial era,
as well as a practical workbook for a particular Town Meeting.
Ten Million Brochures: providing for the printing
of 10 million copies of the existing Town Meeting '76 brochure
at minimal or no oost.
New Marketing Brochure: creating, producing and prlnting an appropriate booklet describing the Town Meeting '76 project imaginatively and in depth.
MARK ETING ARENA
Fnlln~ ~ ARENA
Comprehensive Marketing Strategy: devising and implementing
a comprehensive strategy for marketing the Town Meeting '76 project
throughout the nation.
Four National Sponsors: firming up the commitments
of four broadlybased national networks to assume primary
responsibility for the engagement of local sponsors in holdinR
Extended Actuation System: enabling local sponsors
to hold Town Meetings effectively through local consultations
and appropriate contractual agreements for each Town Meeting.
Signal Project Endorsements: procuring the endorsements
of those prominent individuals or groups which would enhance the
significance of the project for those viewing it from a local
76 Committee Meeting: setting the time and place
and making all arrangements for an appropriate first meeting of
the National Committee of 76.
ARBA Presentation Ceremony: planning an appropriate
national event for the presentation of the Certificate of Official
Recognition to Town Meeting '76 by the American Revolution Bicentennial
Executive Office Space: establishing Town Meeting
'76 national and regional offices appropriate to the magnitude
and needs of the project.
Leadership Training Institute: preparing interested
individuals for Town Meeting '76 leadership roles by developing
and offering appropriate training constructs.
Meeting Followup Scheme: developing means to provide
interested Town Meeting '76 participants and sponsors with practical
ways for capitalizing on the enthusiasm generated by individual
Town Meetings and by the project as a whole.