Global Research Assembly
Chicago Nexus
July 1976
These are times of social upheaval and uncertainty,
an epoch which an historian one hundred years hence might well
call "A Time of Resurgence." There is, through communication
and transportation links, one world what some have
called "Spaceship Earth" and "the global village."
There is emerging a sense of unity in that even people very remote
from each other are undergoing similar experiences of social change.
First, the basic approach to life is changing from a fatalistic
acceptance of one's situation: people believe in the possibility
of change and rely more on their wits than their fates. Secondly,
the lifestyle is increasingly urban whether one lives in a village
or a metropolis, people expect more services from their local
governments or employers, for instance, than from their neighbors.
Third, there is a change in what people deem significant
the influence of institutional religion is less powerful today
than the claims of propaganda, advertising or science.
The sense of commonness deriving from these similar
experiences extends to the arena of social concerns. In debate
after debate, in war after war, there is a struggle to develop
responsible forms of participation. This "Participation Revolution,"
as Daniel Bell calls it in The Cultural Contradictions of Capitalism
can be regarded as one struggle, whether its particular focus
is on economically and socially oppressed groups, minority cultures
or underdeveloped nations. The issue of the distribution of wealth
and services appears in a variety of guises, but its crux is the
same: how to extend the massive economic growth of the past few
decades from the urban few to the isolated rural many. While some
would argue that values are on the decline altogether end others
would insist that they are genuinely emerging for the first time
in history, the issue is the same; the struggle, whether conscious
or unconscious, to develop systems of values consistent with contemporary
thought. Common people are developing new ethics, not by attempting
to recreate the Ten Commandments, but by the decisions they make,
the things they choose to honor or disregard, the issues they
fight for or desert.
No matter how it is acted out, the focus of concern
today is, at its foundation, remarkably unified: the basic moral
issue of our time is the growing gap between the privileged minority
(approximately 15 per cent) of the world's people, and the dispossessed
majority of the world (approximately 85 per cent) who live outside
the scope of social care.
There are two ways this issue has been approached:
from the superstructure through large scale national
and international agencies, like the programs of the United Nations
or through grassroots community organizations and
other local outlets. The approach "from the top" ensures
cooperation across large areas, the availability of outside resources
and the provision of regional services, such as transportation,
irrigation and public health. Such systems are generally well
developed on the national and international scale. It is at this
level that funds are most readily available to developing governments.
It is an ineffective approach, however, unless used
in tandem with the grassroots approach, for it is at the local
level that agency after agency, group after group, finds itself
impeded. From voter registration campaigns to the Peace Corps
to the Barangays of the Filipino New Society, efforts to put form
on grassroots initiative are in deep crisis today, a fact which
leaves the "top down" services and structures disconnected
from local people and unexploited by those whose needs they intend
to fulfill.
It is this local or grassroots approach which needs
development today, and doing so is a genuine possibility. The
accelerated struggle with change has created in even the most
isolated community a new sense of selfhood, of cohesion. This
"resurgence," or outbreak of local energy and initiative,
offers the possibility of developing the grassroots forms needed
to receive and employ the services and resources which superstructures
have made available.
Social realities of out time signify a readiness,
a yearning, on the part of people all over the world, for the
means to recreate local society. Is such a yearning to be
fulfilled? If so, by what means? The following presuppositions
of local social reformulation, or the total reconstruction of
a community, are the underlying principles that have surfaced
as those which release significant local community development.
A. Delimited Geography
The rebuilding of local community aims at enabling
citizens to take charge of their destiny. Such a process of selfdetermination
requires setting boundaries for the community so that residents
can grasp their identity in a new way and define their particular
focus of activity. It .s impossible to deal with the whole globe
all at once, but efforts within a specific piece of geography
have a chance to be effective. Furthermore, designating this delimited
area on a map shows vividly its relationship to the larger geographical
units and thus exposes the relationship of local community action
to the society at large. The development project in any local
community needs to see itself as part of a network of projects
so that accumulated wisdom can be shared from one locale to another
and so that local people can perceive the wider dimensions of
their efforts. In this sense the renewal of any local community
is an example, or an experiment, in renewing the entire world.
This principle has practical relevance. In planning
for work in a given community, building a grid, i.e. designating
the bounds of the community on a map, is essential. It is a way
of marking off the manageable portion of geography that is the
target area. In so doing, existing bounds such as rivers, major
highways, political boundaries, or large open spaces are considered.
Within these bounds (ideally encompassing no more than 20,000
residents), the major arteries and nodes are marked. The grid
then abstracted from the map serves as an identifying symbol of
that community. In analyzing the community, it is important to
cover every portion of the territory and to identify within it
all the geosocial forces at work influencing the community.
In actually working in the community, care is taken to form structures
of care stakes that entirely cover the
area excluding no person and no territory within the grid.
B. Comprehensive Approach
Effective social development must be comprehensive
rather than piecemeal. Within the delimited area, social reformulation
needs to be comprehensive, that is, it must deal with all the
problems facing the community and deal with them at the same time,
whether they be economic, political or cultural (social). It is
ineffective to attack one issue here and another there since all
issues are interrelated and part of the single fabric of community
life. Further, development efforts must involve all ages from
cradle to grave since the age groups interact and influence each
other in a powerful way.
In planning for work within the community, the principle
of comprehensiveness requires that all the issues be identified.
This requires consulting with every segment of the community and
having a wide crosssection of the residents present during
the planning. Plenary sessions in which all facets of the community
and all viewpoints are actively engaged, allow for a comprehensive
analysis of the situation. Then, in actuating plans, care must
be taken to move on all the problems simultaneously. This builds
motivity within the area by demonstrating that effective action
is possible. Practically, it may be necessary to do no more than
signal an intent to deal with some problems while resources for
their resolution are gathered. But the signal is an important
public declaration that no element of the community is being overlooked.
C. Depth Issues
Effective social change has as its focus the deep
human issues facing a community rather than issues on the surface
or issues of one kind only. Unless social development efforts
are directed toward the depth human issues in a community's life,
they cannot bring about substantial social change. If, for example,
housing and health services are improved while nothing is done
to alter a deep-seated sense of selfdepreciation within
the citizenry, the gains will be short-lived. It is also necessary
to avoid the current tendency to define community development
solely in economic terms, although local economics is a foundational
issue in any community development program. Dealing effectively
with the depth issue allows for the building of what may be called
"primal community," the situation in which local people
are recapturing their corporate identity and in which they are
taking responsibility for total community care.
In planning for community development, it is important
to discern the block to change that lies deep within the community
itself. Often it is a mindset, a perspective of impossibility
because of external factors. It is often a resignation to defeat,
reinforced by generations of futile efforts. Or, it is an embarrassment
over the community heritage that prevents full exploitation of
its unique gifts. In analyzing the community, close attention
is paid to the symbols and stories and attitudes of the people
for clues to this factor. Then in every session of consultation
and every action taken, strategies are included which address
this factor by demonstrating the creative possibility within the
situation.
D. Symbols are Key
The key to bringing about effective social change
is in the use of symbols. Human beings are motivated not only
by external circumstances but to a far greater degree than ordinarily
realized by images and stories that convey the significance of
their efforts. People's stance to life is determined by the symbols
they use to express the meaning of their everyday living. The
agent for social change needs, therefore, to find or uncover symbols
that will provide the residents with a new sense of pride in their
community's past and a new hope for its future. These symbols
may be actions or events as well as physical objects or pictures.
They may be "sociological miracles" events
which, because they were thought to be impossible, awaken citizens
to new possibilities and replace despair or cynicism with hope.
In planning sessions, symbols may be used to set
a context of creativity for the meeting itself. Wall decor such
as maps and grids and pictures may be used along with symbolic
acts such as songs and rituals. These items build the morale and
motivity of the local citizenry which is 90 per cent of the battle
for change. In implementing the project, regular "miracles"
increase the momentum of change by dealing in a highly concentrated
effort with a major community irritant and transforming it into
an object of pride. Transforming a vacant lot into a playground,
building a mall and bulletin board in a formerly squalid public
square and giving a fresh coat of paint to a community eyesore
are examples of "sociological miracles" because of their
capacity to evoke wonder. Later into the project more substantial
"miracles" such as transformed public utilities or major
equipment acquisition will be required for sustaining motivity.
But in all implementing actions, their symbolic significance must
be emphasized if maximum effect is to he achieved.
There can be no social development without economic
development; therefore particular attention needs to be paid to
the local economy. In recent decades, the emphasis in economic
thinking has been on global and national economics. The time has
come, however, to put the emphasis on local economics, the development
of economic selfsufficiency at the local level. Such a move
would be in keeping with the general trend that sees special opportunity
present in the grassroots approach to social change. The
following six principles are involved in building a local economy,
regardless of the sophistication of the broader economy within
which the community is set.
A. Independent Unit
The community has to be conceived as an independent
economic unit, as though it were a whole nationstate. Such
a decision requires a leap of the imagination, but it is a necessary
one if sufficient energy is to be put into the economic growth
of a particular locale.
In planning for local economic development as an
independent unit, the questions of uppermost concern are: 1) What
are the key economic and human resources of this economy; 2) What
are the most valuable resources to the needs of the local and
to the surrounding economies; 3) Which resources have the most
development potential and 4) How are resources now being utilized?
Accurate analysis of the local situation is inevitably obscured
unless these factors are considered. With an accurate analysis,
however, all planning and actuation can be geared to finding the
community's quickest potential for tripling the income of its
entire population.
B. Bring Money In
The community has to accumulate capital so it can
inject as much money as possible into the local economy. One means
is through exports of local village products such as agricultural
goods, crafts or the products of light industry. Often government
grants are available. The key to economic development on the local
level is the injection of monies into the community to start the
local economy moving to a point where it gains selfsufficiency.
Practically, bringing money in involves such activities
as 1) increasing outside sales revenue increasing
the volume of present sales, increasing the price of present sales,
producing new commodities for sale, and processing local commodities
for export; 2) selling services to outside buyers
attracting visitors, providing wayside services, developing regional
business services, and extending professional services to the
outside; 3) earning wages from outside employers
securing government jobs, working for outside contractors, getting
jobs in adjacent communities, and sending out personnel to remote
extended employment; and 4) attracting new capital from outside
developing program grants and capital gifts, increasing
government spending, securing investment loans and extending credit
lines. In planning to bring money in from the outside, four questions
are uppermost in the minds of the planners: 1) How can we increase
the revenue we earn from exports? 2) How can we earn revenue from
servicing the needs of the economies around us? 3) How can we
increase wages earned from employers outside our economy? and
4) How can we serve outside capital for the development of our
economy?
C. Keep Money In
Incoming money must be contained in the community
for as long as possible. This is achieved by increasing the local
production of goods for local use. If more food can be grown within
the community, if building materials can be manufactured from
local resources, and if consumer goods can be locally produced,
then monies will tend to remain within the community.
In planning to keep money in the local economy, four
factors must be considered: 1) What are creative alternatives
to desired outside purchased goods? 2) How can we reduce local
dependence on services produced outside the community? 3) How
can we produce what is needed with the minimum capital investment?
4) How can the drain of cash to the outside be sharply reduced?
Many alternatives appear in response to these questions:
1) reduce outside goods purchased enhance local retailing,
reduce the cost of necessary purchases, substitute domestic production,
and use local resources creatively; 2) reduce outside services
expense cut outside travel and transport costs, eliminate
outside middleman fees, provide all necessary personnel services
and import entertainment to satisfy needs; 3) reduce outside capital
expenditure utilize low cost intermediate technology,
build the community's own tools, design attractive investment
schemes and reduce capital loan repayments; 4) reduce outside
cash flow provide local consumer credit, extend outside
wholesale credit, develop local owned banking services and reduce
tax payments.
D. Turnover Within Community
Incoming monies should be circulated in the community
for as long as possible and as quickly as possible. For example,
the government pays a civil servant a salary; the civil servant
buys produce from a local merchant; the local merchant puts the
profit into a credit union; a businessman borrows the money to
pay a laborer who spends his wage at a local store. This turnover
of money is the key to full employment at the local level.
Increasing rapid circulation of money in the community
includes: 1) increasing cash availability making
wage payments daily or weekly, securing prompt payment from outside,
providing rapid loan services and assuring effective debt collection;
2) assuring local goods availability providing adequate
stock of goods, assuring a full variety of necessary goods, supplying
stocks for local productions and easing consumer credit availability;
3) providing necessary services assuring rapid repair
services, developing preventative maintenance services, providing
personal health and care services and assuring a variety of entertainment
alternatives; 4) making investment opportunities accessible
promoting corporate savings plans, creating many investment opportunities,
implementing investment projects rapidly and upgrading and expanding
individual tools. In these activities, four considerations are
paramount: l) How can more money be put into people's pockets
when they need it to spend; 2) What will encourage people to buy
more local goods; 3) How can the local economy satisfy all of
the residents needs and 4) How can we capture all unspent money
for rapid use in local capita1 investment.
E. Relate to Larger Unit
A local economy, while viewed as an independent entity,
must also he geared into an economy more inclusive than any local
economy can be. If the local community is to flourish, markets
and industrial opportunities need to be sought at the levels of
provincial, state and federal governments as well as at the level
of international institutions,
As the local economy begins to move forward, the
question arises as to what can be done to enable surrounding economies
to purchase from this local economy? Again several considerations
particularize this concern and give clues to practical action.
l) What do the surrounding economies now purchase from this local
economy? 2) What do they purchase from other similar local economies?
3) What would they like to purchase from this local economy? 4)
What do they purchase elsewhere that they could purchase from
this local economy?
Local economic. development will radically expand
what is already present in the situation, and there is no local
community without some resources. This approach assumes that,
except in the face of natural disaster or manmade catastrophe,
no person need ever face the ultimate economic deprivation: starvation.
When viewed "from the top down" this assumption is hopelessly
idealistic. But when viewed from the perspective of local communities,
genuine possibility emerges.
The third arena of local community development is
framing, or gaining support from the power structures for the
particular project. Community development is about winning. It
is about actuation, not planning. If planning were the issue,
framing would be irrelevant, because framing has to do with winning
winning before going to battle. Since social development
involves implementation, framing becomes a very a1ive issue.
A. Public and Private Support
There are five principal aspects of project framing:
1) For any local demonstration project to win, it requires the
support of both the public and the private sectors. Normally these
two segments of society operate in complete disrelation to each
other except at a very high level. In spite of that fact, they
are both immensely powerful. But in disrelation to each other,
both are ineffective at the local level. Without both of those
sectors supporting local community development, the project will
join the wreckage of thousands of other projects which began with
the assumption that the only thing necessary was a good idea and
much action. Experience has shown that a government program without
the support of the private sector fails quickly and expensively.
The same is true of programs backed by the private sector alone.
The active support of both public and private sectors is required
of the project is to implemented successfully. Framing is engaging
both those power structures as allies instead of as enemies. They
become supporting forces instead of blocks to be surmounted. Furthermore,
in cooperation with each other, they experience a new creativity
that they do not experience working in isolation from one another.
B. Three Levels of Private Support
In the private sector, support comes from three levels:
the local resident, those who care within the community, are those
without whom there is no project. They represent all parts of
local society, all educational levels, all backgrounds. They are
those who will make sure that the project succeeds even if there
is no one else to do it. This kind of person is a local "guildsman."
His function is simply to get the work done, to make sure the
groups of tactics, implementaries and programs are actualized.
Only a person at the local level is capable of doing this, for
he has the interest of passion for seeing it through.
The Guardian network consist of people with position
and expertise in professional arenas who are driven to so invest
their expertise in history, that it makes a difference to the
local community. These are people who drop everything when called
to perform a task which requires skill. The task is accomplished
when their expertise is drawn upon. Guardians will go anywhere
and will do anything. Their very professional contacts and practical
skills are available to the globe. Without this, no local project
has access to the expertise of the globe required to win.
The third level of the local sector has to do with
the patrons. Patrons are wealthy friends, or friends in positions
of influence. They may never visit a project site, but it is through
their support, both moral and financial, that the project is implemented.
C. Three Levels of Public Support
Public sector support comes from three directions:
the local, the regional and federal, or national, levels. All
three are crucial. The leadership appointed or elected on the
local level provides the grassroots authorization without which
community development is hampered. Regional level leadership,
too, must be supportive or it will surely be a hindrance. This
is the level where work with the existing government bureaucracy
is necessary. There are those who care in every agency. Framing
is enabling those people to support the project.
Local community development depends upon this kind
of endorsement, the stamp of approval from regional leaders. National
level leadership framing means obtaining an authorizing nod to
begin work. While the concrete participation of national government
leaders may be minimal, their endorsement opens many doors and
their opposition would peremptorily end the project. Project framing
depends on opening the channels where by those who care in the
public sector can participate in community development.
D. Actuating Agent
The economic and social development of a community
are two highly separated aspects, yet both are necessary to comprehensive
community development. Both arenas require an actuating agent
which directs, coordinates, and supports the social and economic
programs of the project. Such agencies can take many forms. Their
important function is to allow for the effective direction of
the many programs, and the unified thrust of the project as a
whole.
E. Catalytic Corps
5) A catalytic corps is required in order to initial
community reformulation. For anything to get started, there must
be a corps of highly disciplined people who can stand indefinitely
when things get complicated. Discipline and objective social methods
are keys to their ability to continue to thrust the project forward.
The corps is a small group, from ten to twenty people, whose function
is to catalyze and train the local guildsmen who will lead and
implement the project on the front lines. Three of their functions
are of equal importance; project initiation, leadership training,
and releasing local motivity.
Principles of Social Development, Economic Development,
and project Framing are necessary operating principles when approaching
the task of social change. They shape the concrete organization
and planning of the project. But once organized and planned, the
project must be implemented. There are eight basic principles
of implementation.
A. Avoid Economic Delays
Establishing a firm local economic base is not only
a key to community development, it is also necessary in order
to maintain project autonomy. The project in its initial stage
develops its own resources. It does not depend on outside money,
although it uses it when available. It transforms the resources
of a given situation into useable tools and learns to do more
with what it has on hand so that the contradiction is never money,
time or forces. Dependence on extended supply lines will quickly
induce actuational paralysis when there is a delay or cut in funds
or supplies.
B. Broaden Project Authorization
In order to pave the way for local funding the project
has to broaden its authorizational support without excessively
relying on it. Heeding too acutely the nods and smiles or doubts
and demands of the authorities can cause a brand of paranoia which
brings the whole project to a grinding halt, or, at best, to a
dilution of its inclusiveness. The catalytic leadership, however,
should cultivate the local agencies and use their data and proffered
support whenever it is in accord with the project plan. Merging
the project implementaries with concurrent but disrelated activities
would lead to a loss of focus in the actuation system and turn
the project into a benevolent patchwork of social bandages.
C. Utilize Global Know How
While living off local funding and support, the local
community must find a way to share in the knowhow of global
technology. It must participate in a global repository of useful
data, appropriate technologies, technical manuals and consultant
personnel into which it both feeds its own resources and inventions
and from which it borrows to make up for local needs. This in
no way detracts from the necessity of local autonomy, which is
not only economic but also political and cultural. In the arena
of decisionmaking, there can be no external court of appeal.
The onthespot leadership has to assume full responsibility
for making its own decisions and must have the resourcefulness
to deal with local crises as they occur. From the cultural viewpoint,
this principle of local selfdetermination is made possible
only when the locus of the task becomes the whole globe. This
principle is critical if local victimization and paralysis is
to be avoided.
D. Engage Community in Planning
Another key to the actuation of a local community
program is a comprehensive practical plan made by those who are
to implement it. The plan .should be constructed in such a way
that the very process of planning allows the group to consense
on what is to be done, why it is to be done, when and how it is
to be done and who is going to do it. The steps in making such
a plan begin with extracting the latent vision of the group and
converting aspirations and dreams into a picture of its vision
of the future. The next step is not to carry out the practical
vision, but to analyze the underlying contradictions which are
blocking the vision. The creation of broadbased proposals
to unblock contradictions is the corner stone of the planning
process. This approach is distinguished from abstract, goaloriented
systems. The proposals are converted into highly concrete tactics
which are woven into structural programs. This plan not only analyzes
the situation but also states the direction in which the community
sees that it must move, and as such, is an expression of the consensus
of the community. The plan is then treated as the agenda for community
work forces which come together day after day, week after week,
for tactical modification sessions which convert the programs
into prioritized implementaries, or particular actions, for each
quarter, month, week and day. The plan becomes the "bible"
for the whole social development project.
E. Implement Programs Simultaneously
The plan is not implemented one program at a time,
but all at once. In the first week of actuation every program
is done. The key to this is dealing with symbols, that is, signally
holding profoundly motivating events that create project momentum.
A selfgrading system on the degree of completion of each
part of the project provides the objective corporate accountability
that keeps the project moving evenly on all fronts. Building and
executing weekly implementaries keeps the cutting edge of the
tactics thrusting into the contradictions rather than changing
the project into an administrative bureaucratic process that guarantees
project flameout.
F. The Auxiliary is Corporate Gun
The loss of momentum debilitates the project. The
key to sustaining project momentum is the task force who understands
its task as only to keep things moving. Their job is to be on
top of the comprehensive task and to keep it moving toward rapid
effective actuation. They are not interested in individual efficiency,
but think and move contradictionally. That is, they repeatedly
attack the depth problems. Their object is not to keep wheels
spinning or maintaining a process, but to win major victories
every day over the prevailing contradictions by means of aweinspiring
concerted efforts, "sociological miracles." This group,
the project "gun," acts catalytically and corporately.
Their aim is to have the plan implemented by the engagement of
the whole community. This is achieved through the catalytic efforts
of the task force, whose members work side by side with community
people, training them in methods that will enable them to manage
the whole project within two years. For this reason, the "guns"
select "shadows" from among the local leadership, individuals
who can accompany them everywhere they go. This "shadow"
authenticates the "gun" with the local people, engineers
access to many different forms of local support and at the same
time prepares himself for leadership. When the task force meets
to prioritize implementaries, the gun presides over the planning,
whether or not he leads the meeting. The task force operates as
a single unit and not as honchos and peons. All members of the
task force are equally responsible for the whole operations. Prebrooding
allows them to enter the meeting with a model and agenda for the
day that delivers the team from long debilitating meetings and
leaves the bulk of the day for actuation rather than talking about
actuation. The "gun" is a corporate nobody who uses
everyone's insights, creativity and energy to execute daily wonders
of implementation.
G. Organize Community Comprehensively
To enhance the implementation, the community organizes
itself into stakes and guilds, residential and working aggregations
of people, who meet to actuate the various programs. From these
stakes and guilds come a growing body of local leaders who eventually
will take over the management of the project. As soon as the project
has begun to gather strength, the gun and the task force begin
to keep an eye on the framing, timing and scheduling of the replication
of the project into nearby communities. The project exists, not
for its own sake, but as a demonstration of renewed community
for the sake of the rest of the communities in the state, nation,
continent or world.
H. Rehearse SelfUnderstanding
The task force of project leadership personnel cannot become a benevolent bureaucracy. They key to its effectiveness is the continual rehearsal of the stance of being a part of the historylong, worldwide band of Those Who Care and who are present as a new force in our time, concerned not only with effective implementation but with the release of authentic humanness itself. They undergo the discipline of deciding to be nobodies. They walk with kings when necessary, but as nobodies. And they work side by side with local man, as nobodies. The sheer creativity and energy required to keep the project moving on all fronts daily can quickly burn these persons out unless they take care of themselves. Ways must be found to keep the spirit of each member of the task force keyed up for doing the impossible without recognition or reward.
`
The task of effectively enabling local community
development is the moral issue of these time. Resources and methods
are now available which make possible a genuine reduction of innocent
suffering in the world. It is a task not to be entered into lightly,
for wavering determination in the process is positively destructive.
Yet, the hope of civilization lies with those who take it on themselves
to accomplish the same.